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Music is a business and not fantasy you had as a kid- Sheilah Gashumba tells Ugandan musicians


After hosting a sold out concert show that featured Nigerian singer Adekunle Gold sponsored by Club Beer, Sheilah Gashumba has come up with a piece of advice to Ugandan musicians.

The TV presenter said that these Ugandan musicians should learn the power of digital PR. They should also learn that music is a busines and not a playground to fulfill their child fantasies.

According to her, these should differentiate between the music industry and music business. Sheilah is the digital PR of Adekunle Gold in East Africa and she was glad that the people knew the singer’s music word for word.

Therefore Ugandan musicians should pick a leaf and hire digital influencers to promote their music beyond the Ugandan borders.

She also described her parents as the best since they all took time to be there for her. Her father Frank Gashumba came to the concert to support her while her mother was there during the preparations.

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