Regardless of its itemizing as a “dangerous” product, the FSA instructed BBC Sport there was a rise within the recognition of uncooked milk as a result of “folks imagine it has well being advantages” – although it says there’s little credible scientific proof to help that.

The farm at which Haaland was filmed shopping for milk wrote on Fb that its product had been “slightly in demand” for the reason that episode was posted, employees had been “frazzled”, and it hoped to “purchase a brand new dairy cow very quickly” so orders could possibly be met extra rapidly.

Former Metropolis academy nutritionist Dan Richardson instructed BBC Sport he would at all times search for the “most secure strategy doable” in order “to not compromise on the protection of meals”.

He stated: “The problem with uncooked milk is which you can get some firms who do an excellent job in lowering the danger issue to micro organism, and I’m positive Haaland shall be utilizing the premium high quality out there on the market.

“A nutritionist shouldn’t be going to permit him to purchase uncooked milk that has a excessive danger of contamination. When folks start to repeat these dietary habits, it could possibly grow to be unsafe as folks will exit and purchase the most cost effective and most accessible model that will carry the food-borne sicknesses.”

Requested if he felt the pattern of consuming uncooked milk would achieve momentum, Richardson stated: “Sadly, I can see it taking place.”

For Haaland, consuming uncooked milk is a part of an unconventional off-field routine that additionally contains red-light remedy and including maple syrup to his espresso.

Richardson added: “Younger athletes have to keep in mind that getting the correct amount of carbohydrates, hitting the protein consumption and consuming three common meals with snacks is a greater strategy than leaping in direction of tendencies.

“Some athletes will attempt to discover a fast repair by replicating a task mannequin slightly than doing the mundane stuff very well.

“We simply wish to use secure meals the place doable.”