Uganda Tourism Board engages editors to strategically package deal Uganda’s Tourism story forward of AFCON 2027

David GOMBE

As Uganda gears up for the 2027 Africa Cup of Nations, the Uganda Tourism Board (UTB) immediately hosted a Media Engagement Breakfast on the Kampala Serena Lodge, bringing collectively editors and producers from throughout the nation’s main media homes for a dialogue on tourism priorities, high quality requirements, advertising route and the regulatory surroundings shaping the sector.

The engagement featured a moderated panel dialogue with UTB’s Head of Advertising, QA Supervisor and Head of Authorized, adopted by a presentation from the Head of Public Relations on the Board’s strategic priorities and an open dialogue session the place media representatives shared suggestions and raised questions instantly with UTB management.

Talking on the occasion, the Head of Public Relations, Dr. Gessa Simplicious, stated:

“At the moment’s engagement is about constructing a stronger, extra collaborative relationship with the media as we inform Uganda’s tourism story collectively. Our media companions are important to how the world sees and experiences Uganda, and we needed to create house for open, trustworthy dialog as Uganda is open for enterprise.”

Francis Nyende, the Head of Advertising at UTB, spoke to the Board’s advertising route:

“We’re blessed with unimaginable pure and cultural wealth, however these presents have to be strategically packaged and commercialized so the world can expertise them. As we reaffirm by our dialogue immediately, by strengthening our partnerships, increasing our content material assets, and dealing hand-in-hand with each mainstream media and worldwide networks, we’re making certain that Uganda’s distinctive story isn’t solely advised, however really amplified throughout each market we need to attain.”

Nyende additionally hinted on sports activities tourism:

“We’ve got proven quite a lot of curiosity in sports activities tourism. It’s a journey that we’re nonetheless doing. We’re working with some sports activities federations which might be prepared to deliver sports activities occasions right here just like the 2027 Africa Cup of Nations. We’re all the time readily available to assist each federation prepared to work with us in order that we will amplify tourism collectively. We’re additionally making a very good case in order that we will get to the requirements like Rwanda is doing in sponsoring European groups.”

On high quality requirements throughout the sector, High quality Assurance Supervisor Samora Semakula famous:

“As we emphasize in our engagement immediately, our function in high quality assurance goes far past fundamental oversight, as we handle all the tourism worth chain, from licensed operators and secure transport to world-class lodging, making certain each customer enjoys assured security, consolation, and a seamless, high-quality expertise throughout Uganda.”

On the regulatory entrance, Ida Wadda, the Head of Authorized at UTB, emphasised the necessity for media practitioners to know and differentiate UTB’s mandate:

“Fulfilling our core mandate goes past vacation spot advertising; it requires structured collaboration with the non-public sector, strict adherence to high quality requirements, and a shared nationwide dedication to making sure Uganda’s tourism progress reaches each nook of the nation.”

The occasion closed with a pledge board signing, group photograph moments and lunch, symbolizing contributors’ shared dedication to strengthening tourism storytelling and media collaboration going ahead as Uganda gears as much as co-host AFCON 2027.