“This stage of playing promoting throughout the Premier League’s first weekend is frankly astonishing,” mentioned Sir Iain Duncan Smith MP, chair of the Playing Reform All Get together Parliamentary Group.

“The trade claimed it was taking steps to self-regulate and scale back promoting, however but once more they haven’t saved to their phrase. The whistle-to-whistle ban is much too restricted and is ineffective.”

Total, there have been 27,440 playing messages measured throughout all the opening weekend, a slight lower from final 12 months however nonetheless greater than triple the tally from 2023.

The full is discovered by including collectively each particular person occasion of playing messaging from reside match protection, plus output on TalkSport, Sky Sports activities Information and a few social media channels.

There have been rising requires a ban on playing promoting, akin to the 2002 ban on tobacco promotion, and in 2023 the Playing Fee advisable the federal government ought to restrict the quantity and frequency of playing adverts promoted inside elite sports activities venues.

Lord Foster of Tub, chair of Friends for Playing Reform, mentioned: “The federal government should merely step in to cut back individuals’s and notably youngsters’s publicity to playing promoting that we all know can result in hurt. The federal government has all of the powers it wants to guard individuals and it should accomplish that now.”

A spokesperson for the Division of Tradition, Media and Sport informed the BBC: “The federal government recognises that extra work must be achieved to make sure that playing promoting is acceptable, accountable, and doesn’t exacerbate hurt.

“We’re consulting a variety of proof to tell our subsequent steps on this house and dealing with trade to additional increase requirements.”

The Premier League didn’t present a remark.