Simon relinquished his twin function as chief govt and chairman in 2023 – which adopted 18-time Grand Slam singles champion Martina Navratilova main requires change – and the transition of energy is accomplished by the appointment of Camillo.

Her arrival may be seen to signify additional acceleration of a brand new period for the WTA, one the place the tour seems to be to extend its presence in a bustling sports activities leisure market.

Camillo is tasked with elevating the attain of girls’s tennis and might draw inspiration from her close-up expertise of seeing how Grammy-winning Parton – together with her ‘Dollywood’ theme park and distinctive merchandise complementing her musical expertise to create international attraction – is heralded as a beacon of brand-building success.

Within the sporting sphere, Camillo will lean on her expertise from heading the enterprise operations of the Philadelphia Flyers ice hockey group – together with remodeling their Wells Fargo Middle right into a world-class stadium – and being chief income officer of the Washington Nationals baseball aspect.

Camillo’s familiarity with the business sophistication of America’s largest sports activities – significantly how they unlock fan development and appeal to funding by means of innovation – is seen as a key cause behind her appointment.

Her transfer into girls’s tennis comes at “a second of accelerated development and alternative”, says the WTA.

The time is now for ladies’s sport. Income generated throughout girls’s sport final yr topped $1bn (£754m) and enterprise analysts forecast it should hit $2.5bn (£1.8bn) by 2030.

Camillo’s mission can be to make sure the WTA and its main stars – headed by Coco Gauff, Aryna Sabalenka and Iga Swiatek – take a big slice of the pie.

“We’ve the most important girls’s sports activities stars on this planet and we’re in an enviable place in girls’s sports activities,” Camillo informed BBC Sport.

“Throughout girls’s sports activities, funding, audiences and media engagement are rising exponentially.

“For many half the problem for ladies’s sports activities is constructing consciousness, attracting followers and eyeballs and a spotlight,” added Camillo.

“Our problem is just a little completely different – we have been at this for 50 years plus, we’ve an unimaginable legacy, a billion viewers globally, and among the most well-known, top-compensated feminine athletes on this planet.”