SC Volcanoes Flip Soccer Jersey into Tourism Billboard for Kisoro with  Arsenal’s Go to Rwanda idea 

Derrick Akampurira 

SC Volcanoes have borrowed a leaf from Rwanda’s football-based tourism advertising technique by branding their new official FUFA Massive League jersey with the slogan “Go to Kisoro” because the membership seeks to advertise tourism in Kisoro and the broader Kigezi area.

The initiative will see the “Go to Kisoro” message prominently displayed on the sleeve of the membership’s official jersey because the newly promoted facet prepares for its debut FUFA Massive League marketing campaign.

The transfer attracts inspiration from Rwanda’s “Go to Rwanda” tourism marketing campaign, which gained worldwide visibility via its partnership with English Premier League giants Arsenal.

Rwanda has additionally prolonged it’s soccer tourism advertising technique via partnerships involving different main European golf equipment, together with Aston Villa.

SC Volcanoes at the moment are adapting the idea to an area setting, utilizing the membership’s rising soccer profile to showcase Kisoro as a vacation spot endowed with mountains, lakes, forests and wildlife.

The marketing campaign is aimed toward strengthening tourism in Kigezi, notably Kisoro, the place scenic hills and volcanic mountains encompass a panorama dotted with lakes and forests.

Kisoro is dwelling to Mgahinga Gorilla Nationwide Park and can also be a gateway to Bwindi Impenetrable Nationwide Park, each of that are famend for mountain gorilla tourism.

The district can also be surrounded by the spectacular Virunga mountain ranges, together with Mount Muhavura, Mount Sabyinyo and Mount Gahinga, which are a magnet for vacationers enthusiastic about climbing, nature and journey.

Talking concerning the initiative, SC Volcanoes President Dr. Martin Mbonye mentioned,

The membership needs to make use of soccer as a platform to inform the world about Kisoro’s magnificence and tourism potential.

He pointed to the mountain gorillas in Bwindi and Mgahinga nationwide  parks, the fowl sanctuary in Echuya Forest, and the area’s mountain ranges as a few of the sights the membership intends to advertise.

The membership additionally highlighted Kisoro’s scenic lakes, together with Lake Mutanda, Lake Mulehe, Lake Mucya, Lake Kayimbu and Lake Chahafi, as a part of the district’s tourism potential.

Past Kisoro, the broader Kigezi area boasts a number of different sights, together with Lake Bunyonyi in Kabale and Queen Elizabeth Nationwide Park, which extends into components of Rukungiri District.

The area’s mixture of lakes, mountains, forests, wildlife and cultural sights has made Kigezi an more and more necessary vacation spot for each home and worldwide vacationers.

SC Volcanoes Vice President Captain Arthur Mugisha Rucakatsi, popularly referred to as Bubu, described the initiative as a give-back marketing campaign aimed toward placing Kisoro on the worldwide tourism map.

He added that SC Volcanoes, being a membership born and based mostly in Kisoro, needs to totally establish with its dwelling district and contribute to its visibility and improvement.

The initiative comes at a big second for SC Volcanoes, who’re getting ready for his or her first season within the FUFA Massive League after rising via Uganda’s soccer pyramid.

With the FUFA Massive League anticipated to provide the membership better publicity via match protection, social media and soccer networks, the “Go to Kisoro” message might attain audiences nicely past the district.

The membership hopes that each match, jersey look and piece of media protection can turn out to be a chance to market Kisoro’s tourism sights.

The marketing campaign additionally presents a chance for soccer and tourism stakeholders to work collectively in selling actions resembling gorilla trekking, mountaineering, fowl watching, lake excursions, cultural tourism and nature-based adventures.

For SC Volcanoes, the jersey is subsequently not merely an emblem of their new standing in Uganda’s second-tier soccer competitors. It is usually being positioned as a cellular tourism billboard for Kisoro and Uganda at massive carrying the message that the soccer journey of SC Volcanoes can even turn out to be a journey of discovery for the district they name dwelling.