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David GOMBE

Nile Breweries Restricted (NBL), by its flagship beer model Nile Particular, has formally launched the third part of the FIFA World Cup 2026 marketing campaign with the rollout of nationwide watch events and a brand new rating predictor client engagement mechanic beneath the “Gwe Kafulu” platform, whereas extending its “Cheers to Bars” initiative into the FIFA World Cup season.

The launch was held at Bourbon Bar & Lounge in Jinja forward of the FIFA World Cup opening match between Mexico and South Africa and marks the start of a nationwide collection of World Cup watch occasion experiences that can happen throughout bars and leisure venues all through Uganda through the match interval.

Because the Official Beer Sponsor of the FIFA World Cup in Uganda by AB InBev’s international partnership, Nile Particular is continuous to create immersive soccer experiences that deliver Ugandan followers nearer to the joy of the world’s greatest soccer match.

The third part of the marketing campaign introduces a rating predictor mechanic the place shoppers who buy Nile Particular can examine beneath the crown for a novel code, dial *144*26#, and predict match scores for an opportunity to win prizes and FIFA World Cup rewards all through the match.

As a part of the FIFA World Cup marketing campaign, Nile Breweries can also be incorporating its “Cheers to Bars” initiative into the match expertise to recognise and rejoice native bars as necessary areas the place Ugandans collect to observe soccer, join with mates, get pleasure from leisure, and share memorable fan experiences through the FIFA World Cup.

Talking through the launch, Nile Breweries Managing Director Nkanyiso Mncwabe stated the FIFA World Cup is among the world’s greatest moments of connection and shared celebration, making native bars an necessary a part of how followers expertise the match.

“For many soccer followers, the FIFA World Cup is not going to be skilled from inside a stadium. It is going to be skilled in communities, neighbourhoods and native bars throughout Uganda. That’s the reason extending ‘Cheers to Bars’ into the FIFA World Cup marketing campaign is necessary as a result of bars change into the areas the place folks collect to rejoice, join, and share the vitality of soccer collectively.”

He added, “Bars are greater than locations to seize a drink. They help livelihoods, create jobs, deliver communities collectively, and change into a part of many memorable social moments. By this initiative, we’re recognising the necessary function native bars play throughout main cultural and sporting moments just like the FIFA World Cup, whereas additionally bringing shoppers nearer to the joy of the match by Nile Particular.”

Nile Particular Model Supervisor Eric Malinga stated the third part of the marketing campaign was designed to maintain fan pleasure and encourage energetic participation all through the FIFA World Cup.

“With the watch events and rating predictor mechanic, we needed followers to do greater than merely watch the soccer. We needed them to take part, predict, rejoice, and really feel actively concerned in each match all through the match. Shoppers merely purchase a Nile Particular, examine beneath the crown for the code, dial *144*26#, and enter their prediction for an opportunity to win.”

He added, “The FIFA World Cup is pushed by emotion, debate, pleasure, and shared fan experiences. By Nile Particular, we’re creating experiences that deliver that vitality nearer to Ugandan followers whereas rewarding them all through the match interval.